Troy Flower — The BD Guy
WHO IS THE BD GUY?

Troy Flower

Over two decades of senior Business Development, building pipelines, winning pitches, leading teams, and unlocking partnerships that changed the trajectory of the businesses he served.

Now delivered fractionally, so founder-led and mid-tier firms can access executive BD capability against a defined scope, without the overhead of a full-time hire.

Why it matters to you

A career built on the same problems you’re solving.

Today

The BD Guy — Fractional BD

Embedded Business Development coaching and delivery, sales leadership and pitch strategy for founder-led and mid-tier firms across Australia and globally. Tool up the team, embed systems, track progress. Grow.

4× Champion

Lead Facilitator, Australian Innovation Games

Coached four winning teams through the Australian Innovation Games. Need some fresh, external ideation to translate ideas into commercially viable BD propositions under live pressure? Let's go.

20+ years

Senior BD, partnership & sales leadership roles

Built and led BD functions across banking, alpine resorts, pharmaceuticals, arts, charities, small business, professional services and consulting - from solo founder ventures through to multi-region sales teams.

Specialist

Pitch, partnership & strategic deal architect

Architected dozens of high-stakes pitches and partnership deals where the narrative matters, not just the numbers. Connect with the room, will the business.

The approach

“BD isn’t about cold leads and louder pitches. It’s about earning the right to the conversation, and then delivering value in it.”

— Troy Flower

Selected experience

Companies Troy has worked with.

Westpac Group logo
Banking

Head of Strategic Alliances, BankSA

Hames Sharley logo
Architecture

BD and Wellbeing Coaching

Mt Buller & Mt Stirling Resort Management logo
Tourism

Sales and Development Manager

National Innovation Games logo
Education

Team Facilitator — 4× Winner

Cancer Council logo
Non-profit

General Manager, BD and Communications

Novo Nordisk logo
Pharmaceuticals

Regional Sales Director

SAHMRI logo
Research

BD Coaching

Wellteam logo
Wellbeing

Founder and CEO

Get in touch

Let’s talk scale.

Tell me what you’re working on. I’ll come back within two business days with an honest read on whether I can help.