Why founders are the worst BD hire — and the best one
The founder is the most credible voice in your business. They’re also the bottleneck. Here’s how to thread that needle.
6 min readRead
Resources
Tools, frameworks, field notes.
Practical, actionable downloads and articles distilled from over twenty years of BD work. Built for founders and small leadership teams who need to move fast.
Downloads
PDF & ExcelPDF
Founder BD Diagnostic
A self-scored worksheet to identify which of the four BD pillars is most broken in your business right now.
Coming soonDownload →
XLSX
Pipeline Health Scorecard
Spreadsheet template to assess pipeline coverage, velocity and quality across your active deals.
Coming soonDownload →
PDF
Pitch Architecture Canvas
The one-page framework Troy uses to plan the narrative for high-stakes pitches.
Coming soonDownload →
From the field
ArticlesFractional vs full-time BD: when does each make sense?
A practical lens for deciding whether a fractional BD partner or a full-time hire is the right next step for your stage.
8 min readRead
The four kinds of partnership deals that actually move revenue
Not all partnerships are created equal. Lessons from twenty years of helping firms build the ones that work.
5 min readRead
More articles publishing soon
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